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Whenever there are more than one ads attached to an ad group the ad server will automatically rotate traffic to each ad. By default, ads are rotated evenly. Advertisers may also choose to enable optimized ad serving to let the ad server pick the ad with the highest chance of receiving a click for any given search. This is an efficient way to improve CTR without having to manually review and select winning ads. **How to Enable Optimized Ad Serving** 1. From the left hand menu, select Manage > Advertiser Accounts. 2. Click on an account from the list of advertiser accounts. 3. Hover over a campaign and click on the Campaign Settings icon . 4. At the bottom of the General tab find the "Ad Serving" settings. 5. Choose the "Optimize" option and submit. **How to Monitor Ad Performance** 1. From the left hand menu, select Manage > Advertiser Accounts. 2. Click on an account from the list of advertiser accounts. 3. On the campaigns page, click on the desired campaign. 4. On the ad groups page, click on any ad group name to expand the row to show ad level performance metrics.